UX/UI & Visual Identity Design for Boutique Travel Platform
Victoria Lione
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Posted May 24, 2025
Boutique travel site with curated visuals, earthy tones, and editorial layout. Nomad Nest turns exploration into an aesthetic, immersive digital journey.
📍 Description
Nomad Nest is a boutique travel platform designed to inspire slow, intentional tourism through a refined digital experience. This project focused heavily on crafting a visually immersive brand identity, where photography, layout, and graphic elements work together to evoke a sense of warmth, freedom, and connection with place.
The design balances editorial storytelling with usability—creating a platform that feels as curated and soulful as the destinations it represents.
🧠 UX Strategy
Structured for visual-first exploration, guiding users through destinations, stays, and local experiences.
Scroll storytelling approach using cinematic imagery and modular sections.
Simplified booking and inquiry flows to preserve the calm and focused browsing experience.
Clear navigation across devices, optimized for inspiration-driven journeys.
🎨 Visual Identity & UI Design
Custom visual language based on organic shapes, earth-tone palettes, and layered textures.
Emphasis on photo treatment: soft grain, natural light, and consistent filters to create harmony.
Editorial grid system with generous whitespace and serif typography for an elevated, lifestyle feel.
Bespoke graphic assets and icons that echo themes of travel, nature, and discovery.
Every section is designed like a magazine spread—immersive and emotionally resonant.
🛠️ Tools
Figma · Photoshop (photo retouching & treatment) · Illustrator (custom graphics) · Webflow-ready components
✅ Outcome
A visually-rich, emotionally connected travel platform that redefines the digital tourism experience. Nomad Nest invites users into a world of curated escapes—through intentional, artful design.