Media Strategy : Yves Rocher : Launch in Africa

Yves Rocher, a prominent French company in the beauty sector, sought to extend its presence and raise awareness in Africa through the opening of boutiques across the continent. As a key player in the industry, Yves Rocher aimed to leverage its television presence on Canal Plus TV channels to drive return on investment (ROI) and expand its reach.

Our task was clear: to assist Yves Rocher in increasing brand awareness throughout Africa, capitalizing on the power of television presence on Canal Plus TV channels. Our focus was on formulating a robust media strategy to target the right audience and maximize ROI.

To kickstart our strategy, we delved into comprehensive market research, analyzing Yves Rocher's main competitors and their respective target audiences. Leveraging data from the Africascope survey, we gained valuable insights into television viewing habits in Africa. Armed with this knowledge, we meticulously crafted a media plan that would effectively reach Yves Rocher's potential audience.

Our next step involved identifying strong programs on leading TV channels in Africa, ensuring their content resonated with Yves Rocher's target audience. While recommending classic advertising, we also went above and beyond to increase awareness through a strategic brand content campaign. This tailored approach allowed us to amplify Yves Rocher's visibility during a prominent program, significantly enhancing brand awareness.

Presenting our comprehensive recommendations and highlighting the potential TV performances (KPIs) for the campaign, we shared a compelling presentation with the company. Recognizing the immense opportunity for growth, Yves Rocher embraced our strategy, leading to a significant increase in revenue and a surge in boutique visits.

Our portfolio of services revolved around the core aspects of media strategy, yielding substantial results for Yves Rocher:

Media Strategy: Devising a comprehensive and targeted media plan, based on a thorough analysis of the competition, target audience, and television viewing habits, to maximize the company's brand exposure and ROI.

Recommendations: Providing strategic recommendations for classic advertising and innovative brand content campaigns, with a focus on securing high-profile placements during popular programs to increase brand awareness and drive customer engagement.

In summary, our partnership with Yves Rocher exemplifies our expertise in media strategy and our ability to drive remarkable results. By leveraging targeted television presence and implementing a customized approach, we successfully elevated Yves Rocher's brand awareness in Africa, resulting in increased revenue and footfall at their boutiques.