Lead Magnet and Email Sequence Design for Chicamod

CLIENT: Chicamod INDUSTRY: Sustainable Fashion | Ethical Apparel LOCATION: Remote PROJECT TYPE: Email Sequence Design + Lead Magnet Delivery TOOLS USED: GoHighLevel TIMELINE: 3 weeks

THE CHALLENGE

Chicamod is an ethical and sustainable fashion brand for women who cherish timeless, meaningful craftsmanship. They empower artisans and preserve heritage through their clothing.

The brand was driving traffic to their social media from conscious consumers interested in sustainable fashion, but lacked a system to:

Capture leads from social followers

Deliver educational content that aligned with their values

Nurture relationships beyond Instagram/social posts

Build an owned email list (not reliant on algorithm changes)

They needed: A lead magnet strategy + welcome sequence that felt authentic to their brand voice and mission.

I designed a complete lead capture and nurture system centered around their values:

LEAD MAGNET CREATION Titled: "The Art of Sustainable Elegance" A PDF guide covering: • How to build a timeless, sustainable wardrobe • Understanding ethical fashion certifications • Care tips to extend garment life • Stories of artisans behind the pieces

WELCOME EMAIL SEQUENCE (3 Emails) Built in GoHighLevel to deliver value, build relationship, and introduce the brand story.

EMAIL 1 (Immediate): PDF Delivery + Brand Introduction

Subject: "Your download is ready, welcome to a new kind of elegance"

Delivers the PDF instantly

Introduces Chicamod's mission and artisan partnerships

Warm, values-aligned welcome message

EMAIL 2 (Day 2): The Story Behind the Brand

Subject: "Meet the artisans behind your wardrobe"

Shares origin story of Chicamod

Features 1-2 artisan spotlights

Builds emotional connection to the mission

CTA: Explore featured collection

EMAIL 3 (Day 4): Special Offer for New Subscribers

Subject: "A gift for joining our community"

First-purchase discount or incentive

Reinforces value proposition (timeless, ethical, artisan-made)

Clear CTA: Shop now with welcome discount

Rather than aggressive sales emails, this sequence focused on:

✓ Values alignment (sustainability, craftsmanship, heritage) ✓ Education over pitching (builds trust before asking for sale) ✓ Storytelling (artisan spotlights, brand origin) ✓ Community building (joining a movement, not just buying clothes)

This approach matches the brand's audience: conscious consumers who want to understand the "why" behind their purchases.

Platform: GoHighLevel

Automated sequence triggered by lead magnet opt-in

PDF delivered via email attachment

Time-delayed emails (Day 0, 2, 4, 7, 10)

Mobile-optimized design

Segmentation ready for future behavioral triggers

Design Approach:

Clean, minimal aesthetic matching brand identity

High-quality images of products and artisans

Clear, readable typography

Strong but non-aggressive CTAs

For values-driven brands like Chicamod, the welcome sequence must:

Deliver immediate value (PDF guide = trust builder)

Tell the brand story (why they exist, not just what they sell)

Educate the audience (sustainable fashion is complex)

Build emotional connection (artisan stories resonate)

Invite to community (movement > transaction)

Only after establishing these do we introduce the offer.

This nurture-first approach:

Increases brand affinity and loyalty

Reduces unsubscribe rates (people stay for the content)

Creates word-of-mouth (people share the PDF and story)

Attracts ideal customers (aligned with values)

✓ Lead magnet: "The Art of Sustainable Elegance" PDF

✓ 5-email welcome sequence in GoHighLevel

✓ Automated delivery system

✓ Email copywriting aligned with brand voice

✓ Workflow setup and testing

This welcome sequence structure works for:

Values-driven brands (sustainability, ethics, social impact)

Educational products (courses, coaching, guides)

Premium/luxury brands (focus on craftsmanship and story)

Community-focused businesses (building movements, not just customers)

I design email sequences for conscious brands that need to educate and build relationships, not just blast promotions.

If your audience cares about the "why" behind their purchases, let's create a sequence that honors that.

This wasn’t about sending more emails. It was about sending smarter, better-timed messages with audience-first clarity. The result? Consistently high engagement and real conversion lifts — even without ad spend.