Email Campaign Performance Across 5 Client Projects
Isaac Olukoya
Campaign 1: E-commerce Multi-Channel System
Results:
99,784 total subscribers managed
53.93% average open rate (last 90 days)
4.56% average click rate
2M+ emails sent with consistent deliverability
Managed ongoing email marketing for e-commerce brand across promotional campaigns, newsletters, and automated workflows.
Campaign 2: Flash Sale & Promotional Campaigns
Results:
38.09% overall open rate
Top performer: Flash Sale Campaign (30% open, 24% CTR)
25,573 total emails delivered
Peak performance of 10-12% open rate during campaign period
Time-sensitive promotional campaigns designed to drive immediate conversions.
Campaign 3: High-Engagement Nurture Sequences
Results:
43.75% open rate
12.43% click rate (5x industry average)
11,324 opens from 25,886 delivered
Sustained engagement over 5-day period
Context: Behavioral nurture campaigns with personalized content based on user actions.
Campaign 4: Educational Content Series
Results:
40.64% open rate
10.06% click rate
9,954 opens from 24,492 delivered
Consistent 4-10% open rate across campaign types
Value-driven educational content for B2B audience, focused on engagement over immediate conversion.
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Posted Nov 29, 2025
Managed email marketing for e-commerce brand with high engagement and conversion rates.
