Lead Generation for the U.S. and Canadian Immigration Lawyer

Goal: Increase qualified leads and client acquisition for Andy Semotiuk, the U.S. and Canadian immigration lawyer.

Challenge: Andy Semotiuk, the lawyer behind My Work Visa, lacked a robust digital marketing strategy. The website wasn't optimized for search engines, and the practice wasn't leveraging online advertising to reach potential clients.

Solution: Olha implemented a comprehensive digital marketing strategy focused on two key pillars:

Website Optimization: Olha conducted a thorough SEO audit to identify website weaknesses and areas for improvement. This included optimizing page content for relevant keywords, improving website structure and navigation, and ensuring mobile-friendliness.

Google Ads Campaign Launch: Olha developed targeted Google Ads campaigns focused on high-intent keywords related to U.S. and Canadian immigration visas. This ensured Andy's firm appeared at the top of search results for users actively seeking immigration legal help.

The results speak for themselves:

2,462% Increase in Organic Traffic: By optimizing website content and structure, Olha significantly improved My Work Visa's organic ranking on search engines. This led to a massive influx of qualified visitors from potential clients actively searching for immigration lawyers.

941% Growth in Organic Keywords: Our SEO efforts not only increased website traffic but also expanded the range of keywords My Work Visa ranked for. This ensured the firm captured a wider audience of potential clients with diverse immigration needs.

Increased Qualified Leads & Client Acquisition: The combined effect of website optimization and targeted Google Ads resulted in a significant increase in qualified leads for My Work Visa. This translates directly to more client acquisition and growth for the firm.

Google Dynamic Search Ads: The campaign proved to be a highly effective strategy for promoting the immigration law firm's services. The campaign delivered exceptional results, exceeding industry benchmarks for both CTR and CPC, and ultimately generating a significant increase in qualified leads.

Objective: Website Traffic

Campaign Type: Dynamic Search Ads

CTR = 9.84%

CPC = $0.03

For Legal, the Google Search Ads industry benchmarks are the following:

Average click-through rate (CTR) = 2.93%

Average cost per click (CPC) = $6.75

Beyond the Numbers: This case study showcases the power of a well-executed digital marketing strategy for lawyers. By focusing on website optimization and targeted online advertising, Olha was able to significantly increase My Work Visa's online presence, attract a wider pool of qualified leads, and ultimately help Andy grow his practice.