Redesigned Seatback Entertainment System by Rhea MehraRedesigned Seatback Entertainment System by Rhea Mehra

Redesigned Seatback Entertainment System

Rhea Mehra

Rhea Mehra

Interaction Designer

Market Researcher

UX Researcher

Figma

Figma

ProtoPie

ProtoPie

UserTesting

UserTesting

Automotive

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Posted Jul 27, 2025

Led end-to-end development of a rear entertainment system using mixed methods research to uncover family needs, positioning it in a competitive $550M market

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Timeline

Nov 27, 2023 - Mar 14, 2025

Clients

Honda R&D

Tags

Interaction Designer

Market Researcher

UX Researcher

Figma

Figma

ProtoPie

ProtoPie

UserTesting

UserTesting

Automotive

Rhea Mehra

Rhea Mehra

Experienced mixed methods researcher driving business goals!

AI-driven framework design and UX audit of future EV systems

AI-driven framework design and UX audit of future EV systems

Amazon Autos Customer Journey Optimization using heuristics

Amazon Autos Customer Journey Optimization using heuristics

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