Amazon Autos Customer Journey Optimization using heuristics
Rhea Mehra
A conceptual journey map that explores the emotional experience of car buyers. This map uncovers key opportunities to improve transparency, trust, and personalization throughout the process.
Like this project
Posted Jul 27, 2025
A conceptual journey map that explores the emotional experience of car buyers using an AI generated persona to uncover conversion points & UX improvements.
Likes
0
Views
0
Timeline
Apr 1, 2025 - May 30, 2025
