The Client: Yashita, a skilled brand designer specializing in FMCG sector

The Challenge: Yashita had tons of valuable insights and experience, but her LinkedIn presence wasn't translating that into attention-grabbing content that resonated with her ideal clients.

My Role: LinkedIn Content Strategist & Ghostwriter

Insight Extraction: Through in-depth discussions, I helped Yashita uncover the unique stories, thought processes, and project highlights that would make compelling LinkedIn posts.

Content Ideation: We brainstormed a mix of content formats (short-form posts, case studies, etc.) to showcase her expertise in a fresh, engaging way.

Hook Mastery: I focused on crafting strong openings to grab attention and encourage people to read more.

Collaborative Editing: We worked closely on revisions, ensuring each post retained her authentic voice while maximizing its impact.

Viral Reach: In the first 20 days, her posts garnered over 50k impressions, skyrocketing her visibility.

Genuine Connection: The posts ignited valuable conversations, attracting potential clients and like-minded collaborators.

Key Takeaway: Even without a full profile overhaul, the right content strategy can transform a LinkedIn presence. By digging deep into a founder's expertise and crafting posts with strong hooks, you can help them cut through the noise and reach their dream audience.