The Client: Wes Henstock, a brand strategist and a design studio owner
The Challenge: Wes wanted to proactively find and connect with potential clients on LinkedIn, turning his network into a steady lead generation source.
My Role: LinkedIn Outreach Strategist
The Strategy:
Ideal Client Profiling: We defined Wes's target audience, focusing on company size, decision-makers' roles, industries, and the pain points his services solve.
Search & List Creation: I used LinkedIn search tools to find high-potential prospects, creating targeted lists for outreach.
Personalized Messaging: I crafted connection requests and follow-up messages that showcased Wes's expertise, directly addressed potential client needs, and included a clear call to action (e.g., scheduling a discovery call).
Conversation Nurturing: I provided guidance on building rapport, qualifying leads, and scheduling discovery calls.
The Results:
Increased Connections: 80% increase in relevant connections within the target audience
High-Quality Leads: 5 interested prospects engaged in conversations, leading to 2 of discovery calls scheduled.
Potential Client Pipeline: Outreach efforts established a consistent pipeline of potential clients for Wes to nurture.
Key Takeaway: Proactive LinkedIn outreach, when done strategically, can be a powerful lead generation tool for brand strategists. By targeting the right people and offering value in your messaging, you can turn LinkedIn connections into valuable business relationships.
