Just Educated — Google Ads & Lead Generation

Client: Just Educated — a UK-based university enrollment support service with 14+ campuses across Manchester, Leeds, Birmingham, and London, helping students access free enrollment support and student finance of up to £16,000/year.

Before working together, Just Educated had excellent courses, a strong offer, and genuine desire to help students succeed, but their marketing wasn't producing results.

They had tried running Google Ads on their own, hoping to attract more enrollments and inquiries. The campaigns were poorly structured, targeting the wrong keywords, and wasting budget without generating meaningful results. Leads weren't coming in, the phone wasn't ringing, and growth had stalled.

After conducting a complete audit of their Google Ads account, I identified several critical issues preventing the campaigns from performing:

Account restructure — Rebuilt campaign architecture from scratch with proper ad group segmentation

Data-driven keyword strategy — Replaced broad, wasteful keywords with high-intent search terms prospective students and parents actually use

Audience targeting refinement — Narrowed targeting to reach people actively searching for educational programs in their campus cities

Bidding optimization — Implemented smart bidding strategies aligned with conversion goals

Ad copy overhaul — Created compelling copy designed specifically for prospective students and parents searching for university enrollment support

The impact was immediate:

374 conversions on just £208 ad spend

6,400+ impressions reaching potential prospects

270 highly targeted clicks from people actively looking for educational services

What was once an inconsistent lead generation process became a predictable system for attracting new students and driving business growth. The business went from struggling to attract inquiries to receiving a steady stream of phone calls, form submissions, and enrollment inquiries from qualified prospects genuinely interested in their programs.

The key difference: building Google Ads on strategy, data, and continuous optimization rather than guesswork.

Just Educated provides 100% free university enrollment support across the UK. They help students choose courses, prepare for interviews, handle paperwork, and secure student finance. They serve mature students (21+) who can apply with no prior qualifications, with flexible 2-day-per-week schedules. Currently rated 5 stars on Google with 95+ reviews and a 98% student finance approval rate.