Nordhaus & Co. — Ecommerce Growth & CRM Practice
Emmanuel Abba
Concept: A Premium Ecommerce Growth & CRM Consultancy
This is a spec/concept project built to demonstrate end-to-end thinking across ecommerce launch strategy, CRM automation architecture, and paid acquisition systems. The site was generated using Lovable AI from a detailed prompt, then refined for brand, UX, and conversion.
The Brief I Wrote
An independent ecommerce growth practice for premium DTC brands launching into six and seven figures. The positioning: quiet, senior-level work across three disciplines (launch strategy, CRM/lifecycle automation, and paid acquisition) delivered as a single operating system.
The brand needed to feel like a high-end European consultancy: data-rich, precise, and trustworthy to founders spending real money on growth.
What I Built
A full marketing site with conversion-focused architecture and live data visualizations:
Hero Section — Clear positioning ("I build the growth engine behind premium ecommerce launches") with headline metrics: €84M revenue under management, 47 DTC launches scaled, 4.8x average blended ROAS.
Hero section with key metrics
Live Client Dashboard — A simulated real-time cohort dashboard showing Revenue MTD, ROAS, email contribution percentage, revenue charts, and 180-day cohort LTV.
Live client dashboard with revenue and ROAS data
Trust Bar — Brand logos for fictional premium DTC clients (AURÉLE, Formæt, NORD/SOUTH, Halden, MAISON IRIS, Kjøre, VESPER, Skår).
Trusted by founders section
Services Grid — Three intertwined disciplines:
Ecommerce Launch Strategy (positioning, pricing architecture, channel mix, 90-day plan)
CRM Automation Architecture (42-flow lifecycle map, predictive segments, SMS + email orchestration)
Paid Acquisition Framework (creative testing, full-funnel structure, incrementality, weekly capital allocation)
Services section with three disciplines
Results Section — Data visualizations showing ROAS ramp (5.7x over 8 weeks), channel mix breakdown (email-led at 31%), and site funnel conversion (3.95% CVR with full funnel breakdown).
Results with ROAS ramp chart
Channel mix and conversion funnel
90-Day Process — A four-phase operating cadence: Discovery & Teardown → Strategy & Roadmap → Build & Instrument → Scale & Compound.
90-day operating cadence
Sample CRM Deliverable — A visual cart abandonment recovery flow (v3.2) showing trigger logic, VIP branching, SMS concierge vs. email with 10% offer, with metrics: +34.6% recovery uplift, 42 flows live, 31% revenue contribution.
Sample CRM cart recovery flow
Testimonials — Three founder testimonials with specific outcomes (€0 → €2.1M ARR in 11 months, ROAS 1.4x → 4.8x in 8 weeks, first full quarter of profitability).
Client testimonials section
CTA & Footer — Conversion-focused close with strategy call booking.
Contact and footer section
Design Decisions
Color palette: Deep navy and gold on warm off-white, evoking premium European consultancy
Data-first approach: Every section leads with numbers, charts, or visual proof before copy
CRM flow visualization: The sample deliverable section shows exactly what a client would receive, not just a description of it
Tech: Built with Lovable AI from a detailed prompt, using Next.js and Tailwind CSS under the hood
AI tools used: Lovable AI for site generation, Claude for prompt engineering and content strategy
Why This Matters
This project demonstrates how I think about ecommerce growth positioning: mapping the full customer journey from launch strategy through CRM automation to paid acquisition, packaging it with data-rich proof points, and building a site that converts founders who are serious about scaling.
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Posted Jun 25, 2026
A spec concept for a premium ecommerce growth consultancy site. Showcases CRM automation architecture, paid acquisition frameworks, lifecycle email systems, and 90-day launch strategy for DTC brands.
