Cohezion is an AI-powered platform designed to help game developers and publishers manage community feedback, bug reports, and player insights more efficiently.
Upon seeing my work on X/Twitter, Cohezion founder Tim Smith reached out in need of a redesign of their landing page.
Challenge + Goal
With Cohezion being such a multi-layered platform, the biggest perceived challenge was figuring out a way to break down + explain the platform in a way that’s easy for landing page visitors to digest.
I wasn’t the most familiar with the niche/industry that Cohezion was based in, so much research was needed to kick things off.
Design Process
Step 1: Market + Competitor Research
As stated before, the type of product + industry was still somewhat new to me. So I did in-depth research on competitors and the gaming community/discord market in general.
Step 2: Product Research
I watched and read as many resources I could regarding Cohezion just to gain a better understanding of it. Asked Tim any questions regarding the platform.
Step 3: Iterative + Feedback Heavy Design
Throughout the design process, Tim provided concept art, references, and color palettes that would help him explain his vision for the page.
I was able to provide 24-48 hour updates on the design to make sure we stayed on the same page.
Step 4: Finalized Design
The design was polished after some revision requests. The Figma file was shared/handed off to Tim and the rest of the team at Cohezion.
Solutions
Highlighted Key Functionalities: The hero section contains a slideshow like visual of the three main functionalities of the platform in a way that’s simple and easy-to-follow.
In-Platform Visuals + Benefit Breakdowns: Accompanied by high quality visuals of the platform are descriptions with bullet points to explain the value of Cohezion to visitors.
Results + Conclusion
Tim and the team at Cohezion were more than satisfied with the design. They were very impressed with how the landing page was able to explain + breakdown a complex platform in a way that’s easy for the target audience to understand.
Like this project
Posted Jun 5, 2025
Redesigned Cohezion's landing page to simplify platform explanation for visitors.