As the creative lead for Camera Store Nigeria's website and brand development, I led a comprehensive strategy process. Some key tasks included conducting in-depth UX and market research to understand our user and target market respectively, building user stories and journeys, designing wireframes and prototypes to refine the user experience, and crafting compelling content using effective copywriting and SEO strategies.

The result was a cohesive and captivating digital branding solution that showcased my expertise in brand alignment and development, and demonstrated a thorough understanding of the UX design process.