Storia AI Social Media and Brand Development
Maricel Reinhard
Storia AI Social Media and Content Manager
From 2023 - 2024 I served as Social Media Manager and Content Manager at Storia AI; a small AI startup based out of NYC.
During my role, I was responsible for creating the overall branding, website design, videos for client pitches, and for socials. These videos often had a very short turn around as my colleagues often needed them for last minute pitches, demos, etc.
Above is the landing page I concepted for Storia.
Branding For Storia AI
Logos, Colors, Fonts
Storia AI mascot I 3D modeled in Spline. I thought adding a mascot to Storia's branding could add another touch of empathy, trust and whimsicality to the brand. I believed this would make the brand stand out from other AI tools and companies marketing toward artists at the time.
Storia AI Website Design
The Storia AI Landing Page
The Storia web-design concept is ispired by 'The Hero's Journey.' The Hero's Journey is the common template of stories that involve a hero who goes on an adventure, is victorious in a decisive crisis, and comes home changed or transformed popularized and concieved by Joseph Campbell.
I thought this would be a nice base for the web-design for storia as it ties in nicely with their company name. The Hero's Journey is a notoriously taught early on to many story-tellers and I thought it would be a nice way to build an ethos and trust between clientel and Storia. The Landing page is a nice ease into the other key elements of the website.
Second Key element of the Storia AI landing page.
I created this Hero's Journey motion graphic in spline to imbed into the website. I added text to the website to explain what the graphic evoked and how it ties into Storia AI's ethos and toolsets.
Below are more motion graphics I created for Storia AI inspired by the eight story shapes outlined in Tricia Austin's book, "Narrative Environments and Experience Design." I have formal education in experience design and storytelling and adore this book. I thought Tricia's non-traditional story shapes would add a nice touch to the website conceptually (as Storia AI is offering non-tradition ways to create impactful stories) and as extra graphics we would be able to use in slide decks, demos and pitches.
Video Work and Social Media Work
Very often during this position I would be tasked with researching, experimenting with new pipeliens and then creating content for socials using Storia's new tools or new creative AI tools in general. Below I have included some of my favorites.
One of my favorite tasks was creating this 3D animated character using Storia AI's model generation tool. I began with a drawing I made of a very generic, Storia branded character in t-pose as I know I would be rigging it later in the process. The second step above shows the intial model Storia generated. I then was able to clean up the mesh, rig it, animate it, and render it in Blender. This became a blog post for Storia's twitter account and for my colleague's LinkedIn.
This was the first video project I worked on in my role here. I was given about three days to concept and edit a short promo video for Storia's Storyboarding feature to post on ProductHunt. The turnaround was quick but the video ended up landing in the top ten of Product Hunt Videos the date that we posted so felt like a small success.
Like this project
Posted Feb 3, 2026
Creative concepting for social media management and content creation for an AI startup from 2023-2024.
Likes
0
Views
4
Timeline
Apr 30, 2023 - Jul 25, 2024
