Overview

As the creative director for Wynn 1611, I contributed to crafting a luxurious and sophisticated brand identity that resonates with high-end clientele. My work encompassed logo and brand design, web design, and custom Shopify development. By merging creative vision with technical expertise, I helped transform Wynn 1611 into a premier destination for curated luxury gift boxes.

The brand identity for Wynn 1611 required a balance between elegance and modernity. I created a sleek and refined logo that embodies the exclusivity of the brand while ensuring versatility across various mediums. The design process involved extensive research into luxury brand aesthetics, followed by iterative design phases to achieve the perfect representation of Wynn 1611’s ethos.

• Logo Design: Developed a beautifully detailed and impactful logo that aligns with the brand’s luxury positioning.

• Brand Guidelines: Established a comprehensive brand style guide, detailing typography, color schemes, and logo usage to maintain consistency across all brand touchpoints.

• Collateral Design: Designed additional brand assets, including business cards, packaging elements, and digital materials to enhance the brand’s presence.

Wynn 1611’s website needed to reflect the brand’s commitment to luxury and exclusivity. I designed a visually stunning website that is not only aesthetically pleasing but also user-friendly, ensuring a seamless browsing experience. The design integrates sophisticated imagery and a refined color palette, aligning perfectly with the brand’s luxurious offerings.

• Visual Design: Created a high-end visual experience using carefully selected imagery, typography, and layout that convey luxury and elegance.

• User Experience (UX): Designed an intuitive user interface that guides visitors effortlessly through the site, ensuring easy access to products and subscription services.

• Responsive Design: Ensured that the website is fully responsive, providing an optimal viewing experience across all devices.

For the Wynn 1611 online store, I developed a custom Shopify store using the Dawn theme, tailored to meet the specific needs of the brand. I leveraged AI tools to create bespoke sections that enhance user engagement and streamline the shopping experience.

• Theme Customization: Customized the Dawn theme to align with Wynn 1611’s branding and aesthetic standards.

• AI Integration: Utilized AI tools to create dynamic and personalized sections on the site, such as product recommendations, subscription management, and luxury gift curation.

• Performance Optimization: Focused on optimizing site performance for fast load times and smooth navigation, ensuring a premium user experience from start to finish.

This portfolio project highlights my ability to merge design, brand strategy, and technical development to create a cohesive and compelling luxury brand experience. Wynn 1611 stands as a testament to my expertise in delivering high-quality, brand-aligned solutions that drive engagement and elevate the user experience.