Empowerment Through Education: The 'I Can' Campaign | Learn4Life High Schools

1 of 4 Learn4Life Billboards found throughout California

Objective:

The 'I Can' campaign was designed to resonate with high school teens, instilling a sense of empowerment and control over their educational journeys. The primary goal was to refresh the Learn4Life brand and make it more appealing and relevant to the student demographic.

Target Audience:

The campaign was meticulously tailored to attract and engage high school students, aiming to reflect their aspirations, creativity, and drive.

Creative Process and Key Features:

Color Palette Revitalization:

Design Language and Assets:

Brand Language Integration:

Results & Impact:The 'I Can' campaign led to a significant brand refresh for Learn4Life High Schools. The introduction of the new color scheme and design language was well-received, reflecting in:

Enhanced brand perception, aligning more closely with the interests and aspirations of high school students.

Positive feedback from stakeholders, noting the campaign's role in reinvigorating the brand and making it more relevant and appealing to its target demographic.

Social Media Grid

Reflection:This project was a testament to the power of design in transforming brand perception and connecting with a specific audience. The 'I Can' campaign not only refreshed the Learn4Life brand visually but also reinforced its commitment to empowering students in their educational journeys.

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