:What if a brand identity had its own rhythm?* This project started with a simple idea: turn a visual identity into something you can experience, not just look at. A distinctive mark, a bold orange palette, precise typography, and a visual system built around contrast and simplicity. I brought these elements together through motion, using each transition to reveal another part of the identity — from the logo construction to the final brand presentation. Designed to feel consistent, intentional, and unmistakably eyelayr. Want to explore the animation yourself? This project is now available as a template on @raylightapp
0 likes · 0 views · Nov 12, 2026
A 16-second film that turns a brand identity into something you watch: the mark builds itself, the orange palette lands, and every transition reveals one more piece of the system.