Mozilla (LNC Productions) | Sound Design

For this project, I created a fully produced sound design for a Firefox video ad, working alongside LNC Productions. Using their video, brand guidelines, voiceover, and music references, I developed custom sound effects, integrated and enhanced the provided elements, and delivered a polished audio track that met both the creative vision and industry standards.

LNC Productions, a New York–based creative agency with whom I worked extensively in the past, managed the production of this Firefox campaign. They supplied the video, brand guidelines, voiceover, and music references, enabling me to craft a tailored sound design that faithfully represented Firefox’s vision and adhered to industry standards.

The ad aimed to support Mozilla's mission of promoting a better, more accessible internet for everyone, emphasizing innovation, openness, and digital freedom.

After reviewing the project brief and assets, I produced and edited custom sound effects that aligned with the visual elements. I enhanced and polished the provided voiceover for clarity and impact. I then integrated the suggested music, refining the overall mix so every sound element complemented the storytelling. Once the balance was perfected, I executed a full mixdown and master, following industry and broadcast specifications.

The final deliverable was a fully mastered audio track, seamlessly synced to the video, resonating with Firefox’s brand voice and polished to LNC Productions’ professional standards.