Real business, live and selling: a niche-fragrance store in Mexico, designed and built in Framer.

The brand: fragrances chosen for their identity, not their fame. Every scent is presented through its house, its story and its top, heart and base notes, in a bold black-and-white editorial storefront where the bottle is always the hero.

How it works: Framer runs the experience and Shopify handles catalog, payments and inventory. A CMS of houses and fragrances with note sheets and a journal is synced with the shop, with interest-free monthly payments and WhatsApp support.

Delivered: a working online store in Framer + Shopify, a synced catalog of houses and fragrances, editorial product sheets with olfactory notes, secure payments and monthly installments.

Live site: fragment.mx