Animating a health-tech product to life with AI, before the physical device existed, to launch a $449 pre-order campaign.
Overview
Synseer is a health-tech startup launching HealthBuds, a wearable that tracks hearing and heart health simultaneously through the ear canal. I created the launch video introducing the product, now running on synseer.ai and backing the brand's pre-order campaign ahead of a winter 2026 release.
The Challenge
At the time of production, HealthBuds didn't exist as a finished product yet, and we only had renders in still images to work with. The video still needed to feel like a real product launch: credible, tactile, and confident enough to support a $449 pre-order.
The Approach
My Role
Motion Design
AI-Assisted Animation
Video Editing
Process
Script validation by the agency team
AI motion generation from the static industrial-design renders, and incorporation on After Effects.
Design and animation of the brand's motion graphics, including the logo reveal and on-screen typography, to match Synseer's visual identity.
Incorporation the client's own product photography (real people wearing HealthBuds) to ground the piece in something tangible, not just renders
We had very tight deadlines, so video had to be ready in less than a week.
The Work
The video is live today as the main product explainer on synseer.ai, supporting the brand's Premier Listener pre-order program ahead of the HealthBuds launch (iOS, winter 2026).