Video Edit & Motion Design | Adidas

Portfolio project

Adidas by Louder Studios

Worked as a freelance Editor for the Agency "Louder Studios" for big brands like Adidas & Reebok. I was in charge of editing their content, and adding animations to it.

"Impossible is nothing" - Motion Design for Adidas

About

Adidas, the sportswear brand, trusted Louder Studios, an agency based in Argentina for several campaigns, each with a specific purpose. I will show the following campaigns which I took part as an Editor & Motion Designer, including:

Adidas Brand Day - AFA

Adidas Faster Than

Adidas Own the Game

Reebok Nano 9

My service

I was in charge of video editing & motion. This implied:

Selecting the best takes

Provide the clip with rhythm and strength. Transmit the values they offer

Basic color correction

Motion & Visual assets according to their brand manual

Time bounded. Usually this type of videos had to be delivered in no more than a day.

Campaigns

Adidas Brand Day - AFA

Brand Day was a special event hosted at AFA (Argentina Football Association). This included meetings, conferences, sports and activities all held by Adidas (official sponsor of AFA).

My editing reflects and expands the quality of the event, highlighting the most important moments, and the people involved.

Adidas Faster Than

A series of 2 videos promoting a particular set of Adidas's sports shoes.

Published on all oficial social media channels.

Recorded in Buenos Aires, Argentina

"How fast can you go?"

In my editing, I wanted to advocate the sense the speed and dynamism that generates when you are running.

Full Video 1: Daylight

The 2nd video of this series was at night, so a little bit of color correction had to be made.

Also held at Buenos Aires.

And you, how fast can you be?

Full Video 2: Night time

"Own the Game"

What does Own the game means for these Argentine Adidas's ambassadors?

Motion for the campaign

This campaign reaches on the competitive spirit Adidas promotes. "Owning the game" & "Impossible is nothing" are 2 substantial mottos the brand has promoted.