Video Edit & Motion Design | Adidas
Juan Fatur
Motion Designer
Video Editor
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Adidas
Adidas by Louder Studios
Worked as a freelance Editor for the Agency "Louder Studios". They have clients like Adidas & Reebok. I was in charge of Editing their content, and adding some motion to it.
"Impossible is nothing" - Motion Design for Adidas
About
Adidas, the sportswear brand, trusted Louder Studios, an agency based in Argentina for several campaigns, each with a specific purpose. I will show the following campaigns which I took part as an Editor & Motion Designer, including:
Adidas Brand Day - AFA
Adidas Faster Than
Adidas Own the Game
Reebok Nano 9
My service
I was in charge of video editing & motion. This implied:
Selecting the best takes
Provide the clip with rhythm and strength. Transmit the values they offer
A basic color correction
Motion & Visual assets according to their brand manual
Time bounded. Usually this type of videos had to be delivered in no more than a day.
Campaigns
Adidas Brand Day - AFA
Brand Day was a special event hosted at AFA (Argentina Football Association). This included meetings, conferences, sports and activities all held by Adidas. AFA is sponsored by Adidas.
A snippet into Brand Day
My editing reflects and expands the quality of the event, highlighting the most important moments, and the people involved. Full Video here:
Adidas Faster Than
A series of 2 videos promoting a particular set of Adidas's sports shoes.
Published on all oficial social media channels.
Recorded in Buenos Aires, Argentina
Motion & Visual elements aligned to brand's manual
"How fast can you go?", as the main conception.
Both the cloud and the airplane were elements the Brand wanted to be included
In my editing, I wanted to advocate the sense the speed and dynamism that generates when you are running.
Video Editing
Full Video 1: Daylight
The 2nd video of this series was at night, so a little bit of color correction had to be made.
Also held at Buenos Aires.
And you, how fast can you be?
Full Video 2: Night time
"Own the Game"
What does Own the game means for these Argentine Adidas's ambassadors?
Motion for the campaign
This campaign reaches on the competitive spirit Adidas promotes. "Owning the game" & "Impossible is nothing" are 2 substantial mottos the brand has promoted.
Impossible is nothing
In my edit & Motion, there's clearly an aesthetic search exclusively for these campaign.
Main Video Campaign Here:
Reebok Nano 9
Adidas acquired the Brand Reebok as a subsidiary in 2005. This campaign promotes the shoes "Nano 9" targeted to be used mainly in Cross fit.
Cross Fit & Shoes
Main Promotional Video
Some snippets of the campaign
Delivering a Branded Edition
Inside a Cross Fit class
