Motion & Creative Direction | Wabi
Juan Fatur
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Posted Jul 8, 2024
E-commerce platform created by Coca-Cola. In charge of designing motion videos for tutorials, TV & Social Ads, and Street banner. Reach: Latam, US, India & more
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Clients
Wabi
Wabi: A disruptive e-commerce platform
About
Wabi was an e-commerce platform, developed by Coca Cola. It consisted of an ecosystem of applications, destined to facilitate e-commerce to all parties.
Service
I was in charge of delivering the following videos:
1) +50 tutorials, translated for +10 languages
2) Advertisement for social media
3) Advertisement for Television
4) A screened banner for a main street in Buenos Aires (9 de Julio and Av. Corrientes)
Process & Reach
2 colleagues were in charge of validating the client's script.
After I received the script, I started the Motion Design & Creative process.
I always followed the client's Brand's Manual & aligned the general aesthetic.
I was time-bounded. Had to complete each video in more than 1-2 days.
Reach: this series of videos were shown in all of Latam and other countries, like the US, India & Malasia.
Inside the Motion Design Process
Bringing motion to life implies many elements coordinating and generating a satisfactory scene. This is an example of just 5 seconds of it.
Animating with vectors: Using after effects
Finished animation
TV Advertisement
This is a TV Ad, displayed in Argentina. This ad has been translated to +10 languages and displayed in +10 countries.
Social Media Advertisement
This is one of many ads displayed in Social Media.
Designing the Ad for social media
This is another look at how several elements are combined and displayed to create this particular scene.
A deeper look into the graphic elements: Vectors
Finished process
Tutorial Video
Many tutorials have been designed specifically for small business owners.
Banner for Public Street in Buenos Aires, Argentina (9 de Julio y Av. Corrientes)
Banner being displayed