Video Edit & Motion Design | Falabella
Juan Fatur
Creative Director
Motion Designer
Video Editor
Adobe After Effects
Adobe Illustrator
Adobe Photoshop
Falabella
Falabella by Louder Studios
Project by "Louder Studios". I was in charge of Editing their material, and adding some motion when needed. In this case, I'll showcase my work In the advertisement campaign for Falabella: "Beauty weeks"
Falabella "Beauty weeks" campaign. 3 distinguished actress + a well-known Brand
About
Falabella is a multinational chain of department stores, originated in Chile. Their campaign "Beauty Weeks" consisted in series of pieces to be diffused in Social Media & Television.
This campaign was mainly focused in Argentina.
A closer look at my edition & color correction
My service
I was in charge of video editing & motion. This implied:
Selecting the best takes
Provide the clip with dynamism and general appealing. Transmit the values they offer
Color correction
Motion & Visual assets according to their brand manual
Coordination with Post - Production. This means being in contact with Audio professional + Colorist
Seeking Dynamism, Appeal & Brand alignment
