Video Edit & Motion Design for Falabella
Maximizing dynamism and visual impact for a Beauty Weeks campaign across Social Media & Television.
Overview
I worked on the video editing & motion design for "Beauty Weeks," a campaign by Falabella, a multinational department store chain, created for Social Media & Television and mainly focused on Argentina.
The Challenge
We had just 3 days to execute the entire campaign: footage selection, editing, motion, and coordination with audio and color post-production. For a multi-format deliverable spanning both Social Media and Television, that timeline left very little room for error.
The Approach
My Role
Video editing
Motion
Post-production coordination
Process
Selecting the best takes
Combine them in an eye-catching, dynamic way.
Incorporate multiple visual resources (split screen, framing, transitions)
Motion & Visual assets according to their brand manual
Post-Production coordination with audio professional + colorist
The Work
Tools used
Adobe Premiere
Adobe After Effects
DaVinci Resolve
2 likes · 42 views · Jul 29, 2024
Edited and coordinated post-production for Falabella's 'Beauty Weeks' campaign for social media & TV in Argentina. Multi-format delivery in a 3-day turnaround.
