I designed the motion graphics for a series of videos created as part of an international initiative on antimicrobial resistance.

Rather than treating each piece as a standalone animation, I developed a cohesive visual system that supported different types of content, from interview-driven videos to fully animated product concepts. The graphics were used to visualize digital tools, public awareness campaigns, maps, workflows, and key initiatives that couldn't be effectively shown through live action alone.

Many of the project's key messages revolved around actions rather than physical objects: online reporting systems, public campaigns, digital tools, and collaborative initiatives happening across different regions.

The goal was to give these ideas a clear visual form, especially when live-action footage alone wasn't enough to communicate them.

Visual System Design

Storyboarding

Animation

Building on the existing visual identity, I created a flexible motion graphics system that combined UI concepts, maps, iconography, typography, and simple data visualization.

One of the videos required visualizing a digital platform before it had even been developed, so I designed and animated a simplified interface to communicate how it would work.

Across the series, every animation was designed to reinforce what was being said, adding context without competing with the speaker.

Adobe After Effects

Adobe Illustrator

Adobe Premiere