Art Direction & Graphic Design for Cultural Integration Project
Ellen Tor
Art Director
Graphic Designer
Infographic Designer
Adobe InDesign
Adobe Photoshop
CULTURAL MENU
Book Cover
Content Page
With the given brief of finding an innovative and interesting way to present and integrate different cultures around the world, using design and creativity,
I decided to present each culture in a curated cultural profile, using a menu format. Showcasing different influences and what has formed our cultural identity - both collectively and individually. The viewer can connect with each culture/market and be given a comprehensive cultural profile. The reader is given the possibility of interacting and connecting with each culture.
I interviewed my given subjects to connect with their nationality and culture in a joyous approach that resulted in this menu. The questions were centered around food, childhood memories, sociological behavior, music, fashion, film, and history.
My responsibilities involved:
Concept and Idea Development
Content Writer - handling Interviews
Layout and Graphic Design
Typography
Managing Printing Process
