For this project, I was asked to create a digital invitation for the Media Days Presentation of a creative strategy/communication firm.
The company carries an aura of sophistication yet wants to reflect a welcoming and warm feel, which I wanted the invitation to display.
A 'handwritten' letter connotes nostalgia, friendliness, and sophistication, which is why I chose to work with this format for the invitation.
I got great feedback after this project for visually fitting the brand image and what the company wanted to reflect, as well as its creativity - many people got intrigued by the invitation.
