Challenge:

Meet Ariel Abrazaldo.

Owner of the family-owned and operated business Lakay Kusina.

The restaurant has been operating since 2019 to bring their take on traditional Filipino cuisine. What makes them unique is that they aren't a fusion restaurant or adjusting recipes to appeal to the Western palette.

Lakay Kusina stays true to traditional Filipino recipes but presents them in unique gourmet platings.

To continue focusing on what he's best at Ariel sponsored a collaboration with me to create authentic and engaging user-generated content to build brand awareness, grow his community and gain hype and attention for the grand opening of his 2nd location.

Like with any project, strategy is the most important point.

Before even heading over to the restaurants to shoot content, it was important for me to understand the goal and devise a content strategy that encompassed not only promoting Lakay Kusina's brand but also suited the content and tone set by both my travel UGC channel as well as their channel.

With our plan for reference the time for shooting content finally came. Not only had it been planned out what content topic was discussed by the kind of shots that were needed to get the results we wanted.

Give me 2 hours, phone and a microphone and I can shoot content that will span for a month!

Here is just one of the videos that garnered over 20.5k views and increased brand awareness and patrons coming to Lakay Kusina.

To stay tuned for more of the collaborations I do, feel free to check out my travel UGC channel on Tiktok where I discuss language learning, culture and all things travel-related as I eat my way around the world!