The brand renewal of a international sporting event
Natasha Overell
Brand Designer
Brand Strategist
Adobe Illustrator
Ironman Store
Whilst working at IRONMAN GmbH, I co-lead the brand renewal and brand implementation of all IRONMAN events within Europe, Middle East and Africa. As well as created some branding for IRONMAN's partner events Velothon and Firmen-Triathlon. Each logo had to take into consideration the culture and city the event was being hosted in.
