The brand renewal of a international sporting event
Natasha Overell
Whilst working at IRONMAN GmbH, I co-lead the brand renewal and brand implementation of all IRONMAN events within Europe, Middle East and Africa. As well as created some branding for IRONMAN's partner events Velothon and Firmen-Triathlon. Each logo had to take into consideration the culture and city the event was being hosted in.
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Posted Nov 7, 2023
Brand renewal and implementation of brand guidelines for 30+ events across Europe, Middle East & Africa.
Designing a publication series
B2C Messaging Concept
Facilitating usability training and crafting UI guidelines
The testing & analysis of a task management app
