NonnaPepa | Social Media Management

Currently I am in charge of managing NonnaPepa's Instagram. This includes creating videos and graphic content, content ideas, content calendar, social media strategy, monthly reports and daily engagement.

My goal is to generate 400+ new leads for B2C sales of their Family Packs. I started this role in June 2023.

At Nonna Pepa, our mission is to transport you to the heart of Italy, where the warmth of tradition, the richness of flavors, and the joy of togetherness come alive. We are dedicated to preserving the authentic essence of Italian cuisine, sharing the love and passion that Nonna Pepa poured into her timeless recipes. Embracing innovation and convenience, we have partnered with trusted third-party delivery services to ensure that our traditional dishes are easily accessible to you.

My role is pivotal for bringing a heritage brand to the younger consumer by meeting them where they are and connecting to them through culturally relevant content. Focused on taking the company to think social first through content, media partnerships, creator partnerships and dynamic culture driven experiences.

In the whirlwind of social media, a content calendar can be your anchor, keeping your strategy organized and consistent. But beyond schedules and dates, lies the magic of finding the right mix. It's a balancing act between informative posts, engaging visuals, and a sprinkle of personality. Think of it as a delicious recipe: informative articles are your hearty base, eye-catching visuals are the vibrant spices, and your brand's unique voice is the secret sauce that ties it all together.