Remember the warm feeling of childhood, when the ice cream truck's melody meant pure joy? Mac Shack is like that, but for grown-up cravings – creamy, dreamy mac and cheese delivered right to your door. No melty car journeys, no sticky fingers, just pure, melty bliss.

MacShack is a speciality mac and cheese restaurant based in Amsterdam, Netherlands. For six months, I was in charge of managing MacShack's Instagram. This included creating video and graphic content, content ideas, content calendar, social media strategy, monthly reports and daily engagement.

Our biggest challenge on this project was getting all the information and content from the team so that we could translate and digest everything for the audience. While gathering content initially presented a hurdle, it led to a deeper understanding of MacShack's unique value proposition and allowed us to tailor the content accordingly.