How do I define the goals for my social media strategy?
Start by thinking about what you want to achieve. Are you looking for more followers, better engagement, or driving sales? Write these goals clearly so the social media strategist knows what's important to you. This will help in planning and focusing the efforts on what matters most.
What should I include in the project brief for a social media strategist?
Include the goals you set, the target audience, and any brand guidelines. Mention key platforms you want to focus on, like Instagram or Twitter. Providing clear details helps the strategist understand your needs right from the start.
How do I choose the right skills and qualities in a social media strategist?
Look for someone with strong communication skills who understands your industry. Check if they have experience with platforms you care about. They should also be creative and able to track and analyze social media data for improvement.
What deliverables should I expect from a freelance social media strategist?
Expect regular content schedules, performance reports, and strategy adjustments. Make sure you agree on what content they will create and how often they will post. Setting clear expectations will keep everything on track.
How can I make sure the project has a smooth start?
Communicate openly with your freelancer about your needs and expectations. Set up a kick-off meeting to discuss the brief and timelines. Providing them with necessary resources upfront can also help things go smoothly.
How do I set a timeline for my social media strategy project?
Discuss the overall goals and deadlines you’re aiming for with your strategist. Break down tasks into smaller time frames and set milestones to track progress. A clear timeline helps both you and the freelancer stay on the same page.
What is the best way to monitor the progress of my social media strategy?
Regularly check in with your strategist and ask for reports. Use analytics tools to track growth, engagement, and reach. Clear communication will help you understand what’s working and what might need changes.
How can I ensure our brand's voice is used correctly in social media content?
Provide brand guidelines and examples that reflect your desired tone and style. Discuss these with your strategist so they understand your brand voice. Regular reviews of the content help adjust any discrepancies.
What should I do if I want changes in the social media strategy?
Communicate your thoughts with your strategist openly. Discuss what's not working and explore new ideas together. Being open to changes and providing feedback helps improve the strategy.
How do I evaluate the success of a freelance social media strategist?
Look at the performance metrics, like engagement rates and follower growth. Compare these results against the goals you set at the beginning. Regular assessments will help you see if the strategist is delivering value.
Who is Contra for?
Contra is designed for both freelancers (referred to as "independents") and clients. Freelancers can showcase their work, connect with clients, and manage projects commission-free. Clients can discover and hire top freelance talent for their projects.
What is the vision of Contra?
Contra aims to revolutionize the world of work by providing an all-in-one platform that empowers freelancers and clients to connect and collaborate seamlessly, eliminating traditional barriers and commission fees.
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