Brand Strategy & Development to Merch & Website| Fire Fusion

My Role. Creating the Brand Strategy & Complete development of the Website and Promotional Merchandise

The Client: The client was a cannabis company base in the United States that wanted to popularize its cannabis brands and I was commisioned to create the logo and related brand assets.

Project Description: I was commisioned to do a top to bottom brand overhaul for the Fire Fusion Company. Everything from:

Logo Design

Brand Strategy

Social media

Merchendising

Website and Ecommerce Shop

Brand Guidelines: I developed the color pallette to be used in all subsequent brand assets and merch.

Website: Using Figma, Photoshop and Wordpress, I created the complete website for the company complete with the merch to be sold

Promotional Materials: The initial promotional materials used 3D illustrations to illustrate the aspect of cannabis fusing with fire.

Merchandise: I created a large assortment of merch in different styles the client wanted to sell.