Affiniti Website Hero Animation | Built with Rive

Proud to share a recent project I designed for Affiniti 

For Affiniti’s homepage, I designed a hero animation that immediately sets the tone for the brand’s message. The background features a map of America that begins small and gradually scales up into full view, creating a sense of presence and focus. This motion not only draws the user’s attention but also reinforces the company’s positioning as a modern solution built for America’s traditional industries. By animating the map instead of presenting it statically, the hero section feels more dynamic, engaging visitors from the very first second while anchoring the brand story visually.