The Herb Company
Social Kiwi
Design speaks when words would only complicate.
Premium herbal smoking blends exist at the intersection of wellness and ritual. The Herb Company needed identity and packaging that could establish a market position through presence rather than proclamation.
DESIGN STRATEGY:
Calm confidence throughout every touchpoint.
Social Kiwi crafted a visual language balancing natural elements with digital expression—creating packaging that transforms perception through experience.
KEY ELEMENTS:
Brand personality: The wise friend offering good advice
Visual identity: Sophisticated yet approachable
Packaging system: Elevating ritual through thoughtful details
Market positioning: Premium wellness with authentic purpose
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Posted Mar 21, 2025
The Herb Company needed identity and packaging that could establish a market position through presence rather than proclamation.
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Timeline
Jun 21, 2023 - Jul 21, 2023
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