Dinosaurs Among Us

"BRINGING A WORLD-CLASS EXHIBIT TO MUMBAI WAS NO SMALL FEAT." - Diya, Founder

"Make dinosaurs cool again."

Four words that launched a comprehensive campaign to translate scientific importance into public excitement. This is the story of how strategic creativity under tight deadline produces work that resonates.

PROJECT OVERVIEW:

The American Museum of Natural History brought its traveling dinosaur exhibit to MuSo Mumbai in partnership with GSL. To bring it to life across platforms, they needed an agency that could deliver impactful marketing collaterals.

THE CHALLENGE:

Educational exhibits face a unique challenge: balancing intellectual value with entertainment appeal.

For "Dinosaurs Among Us," we identified three specific barriers

1. The Knowledge Gap: How to make paleontology accessible without oversimplification

2. The Digital-Physical Divide: Creating cohesion between online excitement and in-person experience. 

3. The Audience Spectrum: Crafting messaging that speaks to children, parents, and educators, all at once

THE APPROACH:

Rather than treating this as separate marketing deliverables, we developed a narrative ecosystem. We approached this as one continuous story told across different mediums. 

THE PROCESS:

Our 30-day sprint required ruthless prioritization. We focused on creating a messaging framework first—establishing the core narrative that would drive all visual and verbal decisions. The breakthrough came when we stopped thinking about dinosaurs as creatures from the past. Instead, we positioned them as ancestors hiding in plain sight in today's birds. 

THE SOLUTION: 

A multi-platform experience.