Lata Rani

Lata Rani: Wild Made Wise

A brand is only as strong as its story.

Social Kiwi helped Lata Rani spice hers up — crafting a visual identity that bottles legacy and uncorks an unparalleled brand connection.

PROJECT OVERVIEW

From Kerala to Gujarat, pickles are a staple in almost every Indian household meal — yet few brands leave a lasting impression. Lata Rani changes that. Rooted in heritage, packed with flavor, and wrapped in a regal identity, this in-house project set out to redefine the chili pickle game.

ABOUT LATA RANI

Chili pickle that carries the legacy of a queen who tamed the wild. Every bite? A bold blend of untamed spice and regal finesse. This pickle embodies resilience, adventure, and the pursuit of culinary excellence, reflecting the enduring legacy of Lata Rani.

APPROACH

The visual identity fuses royalty with rebellion. Bold hues echo the spice within, vintage typography nods to tradition. At the heart of it all, a tamed cheetah — a nod to untamed flavors refined over time.

The tagline "Wild made wise" became the brand's crown, capturing the essence of heat mastered and legacy preserved

Each element was a deliberate contradiction, where ferocity met finesse, tradition danced with modernity, and the ordinary jar turned into a regal artifact.

TAKEAWAY

Lata Rani sits on the shelf and reigns over it. Every visual, every element is a taste of what’s inside: bold, proud, unforgettable. A brand identity that bites back.