Modern Streetwear & Fashion Branding (100% Sell-Through)
Simply7 Studio
About the brand.
69echo is a streetwear brand shaped by the rhythm of opposites light and shadow, motion and stillness and self order.
Rooted in the symbol of yin and yang, and the mirrored flow of 69, they believe balance isn’t found it’s chosen.
Each design is an echo of that choice: a reflection of the tension between who we are and who we are becoming.
We were approached to build a visual identity that would stand out in the hyper-saturated streetwear market and resonate with a generation that values authenticity over hype.
The Challenge
The streetwear landscape is crowded with logo-slaps and fleeting trends. 69ECHO faced two main hurdles:
Differentiation: How to create a logo and visual language that feels fresh but instantly iconic.
Scalability: The identity needed to look as good on a woven neck tag as it does on a massive billboard or a mobile screen.
Design Description
01. Brand Concept & Philosophy
69echo is not just a streetwear label; it is a visual exploration of duality. The core identity is built upon the "rhythm of opposites" (basically elements that mimic sound), the tension between light and shadow, motion and stillness. Drawing inspiration from the ancient equilibrium of the Yin-Yang and the numerical symmetry of 69, the brand identity visualizes the concept that balance is an active choice, not a passive state. We wanted the brand to look like it was vibrating with a-lot of energy.
02. The Logomark: The Mirrored Flow
The primary icon represents the synthesis of the brand’s name and narrative.
Symbolism: We developed a custom glyph that fuses the geometry of the numbers 6 and 9 into a unified circle. This serves as a modern abstraction of the Yin-Yang, representing the "mirrored flow" of the brand's philosophy.
Wordmark: The accompanying logotype features a distinct modification on the letter "o." We introduced concentric ripples radiating outward, visually translating the concept of an "echo" into typography.
We created an interlocking "69" distinct glyph that resembles an infinite loop and sound wave
03. Service Rendered
Brand Design & visual identity.
Logo design.
Logo animation.
Clothing Design.
3d merch animation.
Motion graphics.
Normal Logo Variations
Wide Logo Variations
Sign post mockup
Brand pattern
BRAND PATTERN
We selected a palette that reflects the urban environment at night.
Color Palette
Typography
Clothing Tag Design
Mailing Box Design
Ziplock bag Design
Ziplock bag Design
Merch Design using Photoshop and Clo3d, Animated and rendered in Blender
MERCH DESIGN
Merch Design using Photoshop and Clo3d, Animated and rendered in Blender
Merch Design using Photoshop and Clo3d, Animation and Render made in Blender
Project Summary
Client: 69ECHO
Industry: Fashion
Services: Brand Identity, Art Direction, Merchandise Design, Packaging
Studio: Simply7 Studio
Results
+25% Average Order Value (AOV): The premium packaging and cohesive "unboxing experience" elevated the perceived brand value, allowing for a higher price point and increased basket size per customer.
Instagram resulted in a 150% increase in post interaction rates compared to the other competitors
3x Brand Recall Feedback surveys indicated that the "Echo" logomark was 3x more recognizable to returning customers
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Posted Dec 17, 2025
Created a unique brand & visual identity and also created graphic t shirt designs and animated it in 3d for 69echo streetwear.
