Unify aims to simplify digital workflows for professionals, students, and small businesses by providing a comprehensive suite of productivity tools in one unified platform.

By unifying all of their necessary productivity tools into a single, seamless super app, we hope to empower users.

To become the go-to platform for organizing daily tasks, streamlining workflow, and boosting personal and professional efficiency.

A bold new identity for a modern team collaboration platform.

Led brand strategy, visual identity, and logo design.

Ran discovery sessions to define values: clarity, connection, trust.

Designed a minimalist logomark symbolizing unity and alignment.

Built a flexible visual system: color palette, typography, brand guidelines.

Delivered a scalable identity ready for digital, print, and product.

Result: A confident, modern brand that resonates with Unify’s mission.

The chosen logo features a minimalist symbol built on grid principles, paired with a custom wordmark that reflects clarity and approachability. I developed a comprehensive brand system including a scalable color palette, typographic hierarchy, and usage guidelines to ensure consistency across all touchpoints.

This project not only delivered a distinctive identity that resonates with Unify’s mission—it also provided a flexible brand foundation ready to grow with their product and audience.