How Monetta became a super app in Latin America.

Masudur Rahman

Monetta is the ecosystem currency designed for seamless cross-border transactions. Whether you're sending money or trading in eCommerce, Monetta lets you do it all—fast, securely, and without limitations. It's your wallet for a borderless financial experience.

As the First Product Designer, I collaborated directly with the CEO to conceptualise and bring to market Monetta, a digital wallet and ecosystem for a dollar-equivalent token used for cross-border transactions.

Onboarding Optimisation: Led the design of an onboarding experience that improved user retention by 25% through personalised product discovery.
Wallet Experience: Designed a secure, user-friendly digital wallet that helps users protect their funds from devaluation by saving in US dollars, increasing the average wallet balance by 40%.
End-to-End Ecosystem Design: Owned the complete design of key features, including the Wallet, Shopping experience, and Crypto integration, which boosted transaction frequency by 30%.
Product Strategy: Worked closely with the CEO to refine and roll out product strategies, ensuring alignment with business goals and achieving a 20% increase in user engagement post-launch.
Onboarding Flow
Onboarding Flow
Signup Process
Signup Process

📱 Full Project Scope

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Onboarding & Security
Simplified Sign Up, Login, and KYC flows, reducing friction and increasing user activation by 28% through clearer steps and faster onboarding.
Redesigned Store, Product, Cart, and Checkout flows, streamlining the buying journey and boosting user activation by 28% through faster, clearer steps.
Built a Wallet Point system with Fiat (COP), Crypto, and Trading balance support, streamlining purchases and increasing user activation by 38%.
Welcome Screen
Welcome Screen
Information Architecture
Information Architecture
Store & Search Flow
Store & Search Flow
Filter Search
Filter Search
Product & Cart Flow
Product & Cart Flow
Point Buy Flow
Point Buy Flow
Fiat Cop Withdraw Flow
Fiat Cop Withdraw Flow
Card Security
Card Security
Apply New Card Flow
Apply New Card Flow
Bitcoin & USDT Swap
Bitcoin & USDT Swap
Crypto Request Flow
Crypto Request Flow
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Posted May 17, 2025

A next-gen ecosystem currency designed for seamless cross-border payments, e-commerce, and decentralized trading—all in one secure wallet.

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Timeline

Jun 5, 2020 - Mar 5, 2022

Clients

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