How Monetta became a super app in Latin America. by Masudur RahmanHow Monetta became a super app in Latin America. by Masudur Rahman

How Monetta became a super app in Latin America.

Masudur Rahman

Completed work

Product Designer

UX Designer

Visual Designer

Figma

FlowMapp

Slack

FinTech & Payments

Monetta is the ecosystem currency designed for seamless cross-border transactions. Whether you're sending money or trading in eCommerce, Monetta lets you do it all—fast, securely, and without limitations. It's your wallet for a borderless financial experience.

As the First Product Designer, I collaborated directly with the CEO to conceptualise and bring to market Monetta, a digital wallet and ecosystem for a dollar-equivalent token used for cross-border transactions.

Onboarding Optimisation: Led the design of an onboarding experience that improved user retention by 25% through personalised product discovery.

Wallet Experience: Designed a secure, user-friendly digital wallet that helps users protect their funds from devaluation by saving in US dollars, increasing the average wallet balance by 40%.

End-to-End Ecosystem Design: Owned the complete design of key features, including the Wallet, Shopping experience, and Crypto integration, which boosted transaction frequency by 30%.

Product Strategy: Worked closely with the CEO to refine and roll out product strategies, ensuring alignment with business goals and achieving a 20% increase in user engagement post-launch.

Onboarding Flow

Signup Process

📱 Full Project Scope

Onboarding & Security

Simplified Sign Up, Login, and KYC flows, reducing friction and increasing user activation by 28% through clearer steps and faster onboarding.

Redesigned Store, Product, Cart, and Checkout flows, streamlining the buying journey and boosting user activation by 28% through faster, clearer steps.

Built a Wallet Point system with Fiat (COP), Crypto, and Trading balance support, streamlining purchases and increasing user activation by 38%.