The goal of the project was to help the founder of an application explore a new market, understand the target audience, and analyze the competition. The goal was to gain insights for a successful market entry and niche positioning.

Market Research: Conducted comprehensive marketing research to gather information on market trends, benefits, and challenges.

Competitor Analysis: Analyzed competitors, identifying their key characteristics and strategies.

Audience Profiling: Researched the potential audience and developed detailed user portraits.

Message Development: Used insights from research to formulate effective advertising messages for the new market.

Market Insights: Provides detailed insights into market trends and competitor strategies.

Target Audience Understanding: Developed clear portraits of potential audiences to support targeted marketing.

Strategic Messaging: Formulated key messages to effectively promote the application in the new market.

Informed Market Entry: Provided the founder with the necessary information and strategies for a successful market entry.

Overall, the project successfully provided the founder with critical insights and strategies to enter and establish a presence in a new market.