Cheesies Online Storefront Design
Tomasz Iwanski
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Posted Jan 16, 2026
Built a conversion-focused Shopify store for Cheesies using Shopify and Figma, combining strong UI/UX design with a fun brand-forward shopping experience.
Overview
Cheesies is a UK-based e-commerce brand selling gourmet cheese products with personality and flair. The project involved creating a delightful online storefront that reflects the brand’s fun and mouth-watering identity while providing a smooth shopping experience that drives conversions.
Key Decisions
To match Cheesies’ unique brand voice, the design emphasized playful yet clear visual storytelling, strong product imagery, and intuitive browsing. The UI/UX strategy focused on guiding users from discovery to purchase with minimal friction, while ensuring consistency across desktop and mobile. Figma was used to craft detailed design mockups before implementation.
Execution
The storefront was built on Shopify, leveraging its reliable commerce engine for catalog, cart, checkout, and fulfillment. UI/UX concepts were developed and refined in Figma to ensure a cohesive and engaging visual experience. Design decisions prioritized clear hierarchy, accessibility, and a fun brand tone throughout the site.
Outcome
The final Shopify store delivers a responsive, branded shopping experience that highlights Cheesies’ products and personality. Users can quickly browse items, understand product features, and checkout with confidence — resulting in an engaging customer experience that supports sales and repeat visits.