Half-Bakd Shopify Storefront Development
Tomasz Iwanski
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Posted Jan 16, 2026
Built a high-performance Shopify store for Half-Bakd using React and AWS to enhance interactivity, visual appeal, and seamless shopping.
Overview
Half-Bakd is a premium bakery-inspired brand offering handcrafted products online. This project involved designing and building a high-performance Shopify storefront that elevates the brand experience, simplifies browsing, and improves conversion by blending strong visuals with seamless commerce functionality.
Key Decisions
Because the product category thrives on sensory appeal and straightforward shopping, the focus was on impactful product presentation, intuitive navigation, and trust-building elements like descriptive visuals and clear cart flows. The site also needed scalability and performance to support peaks in traffic.
Execution
The storefront was built on Shopify as the core commerce engine. React was used to enhance custom interactive components and dynamic UI experiences beyond standard templates, and the infrastructure backbone leveraged AWS for backend services and hosting elements that support scalability, reliability, and global reach.
Outcome
The final result is a responsive, brand-forward e-commerce shop that showcases Half-Bakd’s products with clarity and personality. The experience combines Shopify’s commerce reliability with React-powered interactivity and AWS-grade performance infrastructure, resulting in improved user engagement and streamlined checkout flows.