Built a conversion-focused marketing site with Framer and React, integrating AWS, HubSpot, and Google Ads to capture leads, track campaigns, and scale growth.
Your Baristas needed a high-converting digital presence to support event bookings, inbound leads, and paid acquisition. The project focused on building a fast, modern marketing website that could scale with advertising, CRM automation, and real business growth.
Key Decisions
The site was approached as a conversion surface, not just a brochure. Messaging, layout, and page flow were designed to support paid traffic, capture qualified leads, and integrate directly with marketing and CRM tools. Performance, clarity, and tracking were prioritized from the start.
Execution
The frontend was built using Framer with React, allowing for a polished, interactive experience with clean component structure.
The infrastructure and supporting services were deployed on AWS, ensuring reliability and scalability.
HubSpot was integrated for lead capture, CRM sync, and marketing workflows, while Google Ads tracking and conversion events were configured to support paid campaigns and performance measurement.
Outcome
The final result is a fast, responsive, and conversion-focused website that supports real marketing operations. The platform enables Your Baristas to capture leads efficiently, run ad campaigns with confidence, and manage inquiries through an integrated CRM — all built on a scalable technical foundation.