Power user products especially in the financial space have a habit of being cold and unwelcoming, often times focusing only on calculated complex functionality at the cost of lovable flair. My mission with Lambda Markets was to design the app from the ground up and infuse it with a breath of personality; ensuring a professional and pleasant experience that their users could, trust and connect with.

Balancing technicality with approachability, I sculpted an experience that resonated with users, fostering both trust and connection. Beyond the app and design system, my responsibilities extended creating the brand's updated logo, and conceptualizing high-converting landing pages to maximize user engagement and promote the $LMDA token.