Product Strategy and Design for National Education Programs

As the Design Manager for the Kampus Merdeka (MBKM) program in Indonesia, I played a pivotal role in creating a comprehensive product ecosystem that facilitated collaboration between students, companies, and lecturers/universities.

For the past two years my team and I have been working at a dynamic pace, building fast, (and in many cases also failing fast) all to achieve our primary goal of providing students with valuable out-of-campus experiences. Forged in a habit of experimentation, failure and unrelenting drive, I’m happy to claim that my team has successfully designed an ecosystem of multiple digital platform for more than a million university students, thousands of lecturers and hundreds of the top companies in Indonesia.

Our ecosystem includes platforms for:

University students

Companies

Lecturers and Education Professionals

Mentors

Program administrators

Managing a talented design team to create user-friendly, intuitive, and innovative digital platforms.

Collaborating with government policy and program makers to ensure alignment with the overall objectives of the initiative.

Developing a cohesive product vision and long-term strategy for the growth and success of the higher education platforms.

Creating an engaging and consistent digital identity that resonated with the target audience and stakeholders.

Establishing a scalable design system to ensure consistency across all products and platforms.

Successfully designed and implemented multiple platforms that supported the triple helix model, fostering collaboration between academia, industry, and government.

Developed a product ecosystem that facilitated seamless interaction between students, companies, and lecturers/universities, resulting in 100,000+ of out-of-campus experiences for students per year

Created a design system for Kampus Merdeka that ensured a consistent and scalable user experience across all platforms, improving overall user satisfaction and engagement. Also created a design system for DIKTI (higher education)

Established strong relationships with government policy and program makers, leading to better alignment between the platform design and the objectives of the Kampus Merdeka program.