Art Direction to Reimagine Campari Singapore's Digital Presence

During the peak of the 2020 pandemic, brands faced an urgent need to pivot their marketing strategies. Entrusted with this challenge, I collaborated with Campari Singapore to cater to the "stay-at-home" clientele by launching a sophisticated e-commerce store on the Lazada platform. Our mission was to echo the luxurious essence synonymous with iconic Campari brands such as Campari, Aperol, and Cinzano. Through my efforts, we unveiled a top-tier digital storefront, infusing consistency across Campari's product range. This elegant digital space not only reinforced trust among customers but also simplified their transition, encouraging a shift in purchasing behavior towards buying alcohol online. This not only elevated their brand presence but also fortified their standout position in a saturated alcohol market.