TikToks and Reels for Verloop
Allison MacDonald
If you're looking for a video content creator with a passion for short-form video content, look no further. My expertise lies in setting up shots, perfecting lighting, and crafting compelling videos that reflect a brand's voice.
But where I really shine is in the editing process. I take pride in ensuring that every video I create hooks the audience within the first three seconds and maintains the brand's message throughout.
I've had the pleasure of working with Verloop Knits, a sustainable knitwear brand, for the past year. Let me take you through some of my recent work for them, showcasing the attention to detail and creativity that goes into every video I produce. Let's dive in to some of the work I've created for them in the last three months...
The goal with this post was to quickly and effectively showcase the "flower poms" from Verloop's Spring 2023 collection. Not only is the video quick, colorful, and exciting (just like the brand), but the caption is optomized for Instagram's algorithm. Using keywords to explain the product helps push it out to the correct audience.
I always like to say "trends are a tool, not a strategy". It's true that we can get wrapped up in trends all too often, but using them as a part of your social media strategy can go a long way. Not only can you reach new audiences, but it also showcases humor and a down-to-earth vibe that consumers really gravitate towards. This is a Reel I made to capitalize on a trend for the brand.
One of my specialities as a content creator is being able to take one idea and apply it to different platforms. For example, not every Reel can be a TikTok and vice versa. These are two completely different platforms with two different needs. This video was developed as a way to showcase Verloop's new totes. The caption was optimized for the TikTok algorithm and it's success shows in the numbers: over 100 new followers and 1500 views.
Here is the Reels version of the same exact concept I mentioned above. To be a good fit for our Instagram audience, we wanted to focus less on lifestyle and more on a cutesy way to showcase the product.
If you're ready to make a lasting impression with your video content, I'm here to help. Let's work together to create something truly amazing that connects with your audience and reflects your brand's unique voice!
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Posted Apr 27, 2023
Here's a look at some content and copywriting work I have done for a sustainable (and very colorful) knitwear brand.
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