My client, a seasoned hair stylist turned online hair educator, expressed a keen interest in fortifying trust with her clientele. Collaborating closely, I leveraged my marketing expertise to conceive the concept of a complimentary workbook download. The overarching objective for her digital presence was a strategic shift—from catering to clients seeking haircuts to nurturing an audience aspiring to acquire hair-cutting skills.

During our discussions, a recurrent challenge surfaced: hair stylists often found themselves entangled with clients they would prefer not to serve, diverting them from those aligned with their professional passions. This dilemma, epitomized by scenarios like yearning for clients with mermaid hair and extensions but dealing with requests for blonde bobs, emerged as the focal point for our workbook solution. I meticulously designed engaging activities within the workbook to guide stylists in identifying and attracting their ideal clientele.

In essence, our collaborative effort aims to empower hair stylists to curate a client base that aligns harmoniously with their artistic vision and professional aspirations.

Here are some workbook page examples and accompanying social media content:

This transformative workbook serves as a catalyst for success in the hairstyling industry, equipping professionals with the tools and confidence to elevate their craft. For my client, the primary objectives were to expand our email subscriber base and foster trust within our audience. Remarkably, these goals were not only met but exceeded, with an extraordinary achievement of 1,000 new emails within the initial three weeks of launching our social media campaign for this impactful workbook.

These assets have been crafted with precision for social media excellence. I've taken extra care to maintain a consistent visual tone across both the workbook and social media platforms. It's not just about looking good; it's about creating a friendly, recognizable presence that effortlessly bridges the gap between the structured world of a workbook and the more laid-back vibe of social media. We want our audience to feel at ease, yet assured that they're interacting with a brand that takes both style and substance seriously.