How I transformed Creators Inc.’s website into a conversion-driven powerhouse by reducing onboarding time by 70%

Creators Inc. lives at the beating heart of the creator economy. A next-gen media and talent management company, they help digital creators monetize their influence, connect with brands, and build sustainable businesses.

But here was the irony: for a company built to empower creators with tools, partnerships, and expertise, their own web experience was anything but empowering.

The old website was outdated, difficult to navigate, and slow to convert. Onboarding new creators required clunky manual steps. Messaging didn’t resonate, leaving talent and partners unsure about Creators Inc.’s leadership in a competitive landscape. In short, the brand built to support creators wasn’t giving off creator energy.

The mission was clear, and that was to give Creators Inc. a web experience worthy of its industry leadership. That meant a bold redesign, a smarter onboarding system, and a narrative that would speak directly to creators, brands, and agencies.

1. We scrapped the corporate feel and replaced it with a modern Webflow site designed to resonate with creators and their world. Clear navigation, streamlined content flows, and SEO-optimized architecture made the experience intuitive and discoverable.

2. The biggest leap came from rethinking onboarding. I designed a fully automated, dynamic application system where forms adapt to each creator’s profile, category, and goals. What once took days of manual back-and-forth was cut down by 70%, making it faster and easier for talent to join the platform.

3. Brand positioning became sharper, with messaging that made creators feel seen and brands feel confident. I showcased testimonials, case studies, and success stories. A dedicated partnership hub created a clear bridge for agencies and advertisers to connect with talent at scale.

The transformation was more than cosmetic. It reshaped how Creators Inc. operates.

Onboarding time reduced by 70% thanks to intelligent automation.

More creators completed sign-up with fewer drop-offs.

Bounce rates dropped as users found an engaging, intuitive experience.

Engagement soared, with visitors exploring deeper into services and partnerships.

Overhauled credibility, positioning Creators Inc. as the go-to stage for digital talent.

Creators Inc. now has more than a website. They have a stage that attracts talent, engages brands, and amplifies their leadership in the creator economy.

What once felt outdated now feels unstoppable. A web presence worthy of the creators it serves.

🌐 check it out: https://www.creatorsinc.com/