Logo Design - Layers Skincare

Layers is a skincare brand concept built around the idea of simplicity, depth, and the natural beauty of skin. The client approached me with a minimal brief saying they wanted the logo to feel calm, neutral, and rooted in skin tones. My task was to conceptualize a variety of logo directions that capture the essence of Layers as both a name and a feeling, gentle, natural, and refined.

I started by experimenting with type focused designs and minimal symbols, using form and texture to convey softness and sophistication. The palette stayed close to neutral and skin inspired tones, warm beiges, soft browns, muted pinks, and creamy whites, creating an organic and comforting aesthetic.

The project started with a clear goal to create a final logo that would eventually lead into complete brand development. The logo was finalized, but the project was shelved on the client’s end before the branding phase began. Even though the branding did not continue, this project shows my conceptual thinking and how I shape a strong identity starting from a simple brief. Layers represents my approach to crafting thoughtful, story driven design rooted in simplicity and emotion.